
Skip to content Menu Follow us on Threads Our Bloggers Google News Substack FaceBook Contribute Contact Search Social media platforms generate billions in annual ad revenue from US youth December 28, 2023 Harvard University Social media platforms Facebook , Instagram , Snapchat , TikTok , X formerly Twitter and YouTube collectively derived nearly 11 billion in advertising revenue from U.S . based users younger than 18 in 2022, according to a new study led by Harvard T.H . Chan School of Public Health . The study is the first to offer estimates of the number of youth users on these platforms and how much annual ad revenue is attributable to . them The study will be published on December 27, 2023, in PLOS . ONE âAs concerns about youth mental health grow , more and more policymakers are