0 Skip to Content About Principals Contact Us Open Menu Close Menu About Principals Contact Us Open Menu Close Menu About Principals Contact Us Just Enough Planning . Just Enough . Recklessness Joel Johnson and Alex Roy met in 2005 in Lower Manhattan as Alex prepared to break the Cannonball Run driving . record From a love of speed , science fiction , Sondheim and Opeth , they collaborated across digital media , establishing and expanding technology and mobility brands such as WIRED , Gizmodo , Jalopnik , The Drive , Wirecutter , Autonocast , and . more Passion for technology and mobility brought them from media and manufacturing to robotics , self-driving and AI , first individually with clients such as General Motors and Argo AI then together in shared practice , based on the belief that